You Are the Campaign Manager for a Candidate Running for Mayor

Multiple Choice

You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants. ​
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Your focus group sessions are an example of which of the following types of research?

A) Marketing research
B) Conclusive research
C) Descriptive research
D) Exploratory research