Market Segmentation Plays a Very Important Role in Developing a Marketing

Multiple Choice

Market segmentation plays a very important role in developing a marketing strategy. Select the best definition of market segmentation from the choices below.

A) Dividing the total available market into smaller, similar groups
B) Dividing the company profits for distribution among shareholders
C) Dividing the marketing budget that will be used in world markets and in the United States
D) Dividing the workload among marketing department employees
E) Dividing the total market into two distinct groups, the global market and the U.S. market