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    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Latest Ad of Crest Toothpaste Says "Crest Is a Cavity
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The Latest Ad of Crest Toothpaste Says "Crest Is a Cavity

Question 99

Question 99

Multiple Choice

The latest ad of Crest toothpaste says "Crest is a cavity fighter." This is an example of a positioning strategy based on:


A) product price/quality.
B) product homogeneity.
C) product application.
D) product users.

Correct Answer:

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