Multiple Choice
Did you ever notice that there are many names for carbonated beverages? Consumers in different areas of the United States might call a carbonated soft drink soda, pop, soft drink, cold drink, or coke (in a generic sense that covers all carbonated beverages) . Knowing this, marketers can change their terminology to suit the consumers. These differences show the importance of what type of geographic segmentation?
A) Market region
B) Market climate
C) Market density
D) Marketing potential
Correct Answer:
Verified
Correct Answer:
Verified
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