Recently a New Product Named Powerful Yogurt Was Introduced in the United

Multiple Choice

Recently a new product named Powerful Yogurt was introduced in the United States. This product is targeted toward men who often view yogurt as only for women. In fact, Powerful Yogurt is being referred to as "Brogurt" to emphasize its manliness. Powerful Yogurt is using:

A) demographic segmentation.
B) geographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.