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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    Marketers Use Several Different Approaches to Market Segmentation
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Marketers Use Several Different Approaches to Market Segmentation

Question 51

Question 51

Multiple Choice

Marketers use several different approaches to market segmentation. Which of these approaches is the most commonly used?


A) Demographic segmentation
B) Psychographic segmentation
C) Behavioral segmentation
D) Geographic segmentation

Correct Answer:

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