Multiple Choice
In the early 1900s, Ford Motor Company offered a single car for all customers - the Model T. Henry Ford is claimed to have said "Any customer can have a car painted any color that he wants so long as it is black." At that point, Ford took a(n) ______ approach.
A) undifferentiated marketing
B) target marketing
C) market concentration
D) consolidated
Correct Answer:
Verified
Correct Answer:
Verified
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