Jimmy Opened McGill's Microbrewery in His Hometown of Cicero, Illinois

Multiple Choice

Jimmy opened McGill's Microbrewery in his hometown of Cicero, Illinois. While the beer business has 100s of brands, Jimmy focused on a single product - McGill's Double Hopped Barley Beer. The beer was only sold on premise to customers that came to the brewery. McGill's is taking a(n) ______ approach.

A) concentrated marketing
B) differentiated marketing
C) undifferentiated marketing
D) consolidated marketing