Clairol Offers a Line of Hair Color Called "Nice N

Multiple Choice

Clairol offers a line of hair color called "Nice n Easy," which allows women to touch-up their hair and easily cover their gray hairs conveniently and easily at home. Based on research, Clairol knows that women aged 30 and above are most likely to need some type of color product to hide their gray hair and maintain a youthful appearance. What type of segmentation does Clairol use by targeting women over 30?

A) demographic
B) geographic
C) psychographic
D) benefit