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    Exam 6: Consumer Behavior
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    An Individual's Reference Group Is Most Likely to Influence His
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An Individual's Reference Group Is Most Likely to Influence His

Question 154

Question 154

Multiple Choice

An individual's reference group is most likely to influence his or her purchase decision while buying a(n) _____.


A) external hard drive
B) automobile
C) frozen dinner
D) latte

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