​As a Home Builder, You Frequently Hear from Buyers Who

Multiple Choice

​As a home builder, you frequently hear from buyers who have completed a purchase from your company but are experiencing cognitive dissonance. When you interview prospective sales agents, you warn them about this phenomenon. Cognitive dissonance is especially likely in the home market, you say, because:

A) ​Homes are expensive purchases.
B) ​Home purchases have major effects on the buyers.
C) ​Home buyers see ads from rival builders touting features that your homes do not provide.
D) ​Home buyers have unique evaluative criteria.