Multiple Choice
Helene made sure that her company car was equipped with OnStar in case she ever has car trouble or gets lost while traveling between appointments. OnStar is a service which can connect the car occupants with a personal service attendant to provide assistance. Which level of Maslow's hierarchy of needs is Helene addressing?
A) Social needs
B) Safety needs
C) Esteem needs
D) Self-actualization needs
Correct Answer:

Verified
Correct Answer:
Verified
Q81: Understanding of differences among subcultures is essential
Q82: Discuss the four components of self-concept and
Q83: Define cognitive dissonance. How can marketers manage
Q84: The consumer buying decision process involves _
Q85: Restaurants think carefully about the décor and
Q87: Bristol-Myers Squibb, a large pharmaceutical company, has
Q88: The single group within society that is
Q89: Which of the following is a low-involvement
Q90: A motive is an inner state that
Q91: Cultural differences are particularly important for:<br>A) firms