Multiple Choice
Ivonne is excited about going to her first sorority formal next month. However, she is concerned that she does not have anything appropriate to wear. Since realizing that she needs to get a new dress, Ivonne has started paying attention to advertisements, visiting retail stores, and browsing the Web for a dress for the formal. Ivonne is engaged in:
A) consumer behavior.
B) marketing research.
C) retail involvement.
D) innovation analysis.
Correct Answer:
Verified
Correct Answer:
Verified
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