For Years Michael Jordan Was Linked to Nike and Promoted

Multiple Choice

For years Michael Jordan was linked to Nike and promoted the brand and its products. Millions of kids grew up "wanting to be like Mike." To do that, they bought Nike's Air Jordan shoes and considered all things Nike to be the best! This enduring evaluation and positive perception of Nike can be considered a(n) :

A) attitude.
B) value proposition.
C) product positioning statement.
D) identity.