Multiple Choice
Brandon is an avid bicyclist and is interested in purchasing a new bike that's designed specifically for people who compete in triathlons. Brandon reads product reviews posted in online forums and decides to buy the Kestrel 4000, a carbon fiber bike that's moderately priced at $2500. Which of the following best describes how product reviews assisted Brandon in his purchase decision?
A) Make a final purchase decision
B) Identify a need
C) Search for available options
D) Learn about new products
Correct Answer:
Verified
Correct Answer:
Verified
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