Pedro Is Using a Blog to Promote His Afro-Cuban Band

Multiple Choice

Pedro is using a blog to promote his Afro-Cuban band. His articles on topics ranging from his influences to the instruments used in Latin music attract more than 100 readers each. In reality, however, the blog site is a means of driving people to the calendar of the band's gigs and to their online store where people can purchase their CDs. For Pedro, the two most important measurements he tracks are ___ and ___.

A) activity; engagement
B) engagement; conversion
C) activity; conversion
D) engagement; activity