You Have Just Bought a Bowling Alley, and You See

Multiple Choice

You have just bought a bowling alley, and you see a great opportunity to increase revenues by appealing to teens. Your integrated marketing plan for accomplishing your goal involves:

A) coupons distributed through social media advertising.
B) Facebook and Instagram accounts for the bowling alley.
C) discounts, outdoor signage, and mobile marketing.
D) an engaging, teen-friendly website.