Meredith Spent About an Hour Picking Out Three Items on a New

Multiple Choice

Meredith spent about an hour picking out three items on a new cosmetics retail website. Only after she had created a new account, entered her shipping address, and input her credit card information was she informed of a $28-shipping charge, which she felt was excessive. Frustrated, she left the site. This is an example of a poor _____.

A) user experience
B) product offering
C) checkout process
D) conversion strategy