Multiple Choice
Jessica is visiting Chicago with several friends from college and wants to book reservations at one of the top restaurants in the city. She accesses the OpenTable application on her smartphone and reviews several restaurants that are near her location. After discussing with her friends, she makes a reservation at 8 p.m. at one of the restaurants for that evening. Which capability of e-marketing has Jessica utilized to obtain a reservation for dinner?
A) right-time marketing
B) global reach
C) personalization
D) integrated marketing
Correct Answer:
Verified
Correct Answer:
Verified
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