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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 1: Marketing: the Art of Satisfying Customers
  5. Question
    The Marketing Era Is Defined by a Shift in Focus
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The Marketing Era Is Defined by a Shift in Focus

Question 143

Question 143

True/False

The marketing era is defined by a shift in focus from products and sales to satisfying a consumer's needs.

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