You Are the Director of a Health and Wellness Center

Multiple Choice

You are the director of a health and wellness center that was successfully launched by using only marketing tools and techniques developed during the relationship and social eras. However, now that the business is established, there's a new owner who wants you to revert to using older, more traditional methods. Which of the following would NOT appeal to her?

A) Recruiting a nutritionist to answer members' diet-related questions on the center's website.
B) Offering both monthly and annual memberships.
C) Opening a retail store within the center that sells workout clothes, supplements, and similar items.
D) Offering discounts on merchandise to long-term members.