Multiple Choice
Which of the following is true of relationship marketing?
A) It focuses on finding new customers.
B) It prefers not to maintain existing customers due to high costs.
C) It does not believe in generating repeat sales.
D) It believes in maintaining existing customers.
Correct Answer:

Verified
Correct Answer:
Verified
Q26: Mobile marketing refers to:<br>A) running promotional campaigns
Q27: All marketing students have heard of the
Q28: Form utility refers to conversion of raw
Q29: State bureaus of tourism and conventions typically
Q30: Tim Howard, the goal-keeper for the U.S.
Q32: Intermediaries that may be involved in a
Q33: You own a carpet, tile, and flooring
Q34: As the marketing manager for the salsa
Q35: A theater group promoting a performance to
Q36: An auto manufacturer creates ownership utility for