As the Marketing Manager for the Salsa and Dip Division

Multiple Choice

As the marketing manager for the salsa and dip division of a major snack food producer, you're aware that your product line is most popular with men aged 21 to 45. These customers report they typically consume your products while watching or streaming sports events. You've come up with a list of tactics for a new promotions strategy, but there's one idea on your list that you think is weaker than the others. Which one is it?

A) Advertise on major sports networks during important games
B) Build and maintain a sports-oriented website that simultaneously promotes your products
C) Become a sponsor or cosponsor of a highly visible sporting event
D) Insert a 15% off coupon in multiple editions of the most popular sports magazines