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As a Means of Enhancing Customer Relationships, Verizon Wireless Occasionally

Question 119

Multiple Choice

As a means of enhancing customer relationships, Verizon Wireless occasionally sends out text messages to its wireless customers promoting special offers. This is an example of:


A) consumer-based marketing.
B) transaction-based marketing.
C) mobile marketing.
D) social marketing.

Correct Answer:

verifed

Verified

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