You've Just Been Hired as the Marketing Director for a Company

Multiple Choice

You've just been hired as the marketing director for a company whose products are sold through both inside and field sales representatives. You've spent the first week on the job analyzing the numbers, and you've determined that about 80% of your sales are coming from only 20% of the thousands of products the company distributes. The CEO has asked for product recommendations. What will you suggest?

A) Focus on improving sales of the poor-selling products by incentivizing the sales reps
B) Terminate about 25% of the sales and marketing teams due to poor performance
C) Discontinue selling at least half of the poorest sellers to free up more resources to market the best sellers
D) Continue to monitor sales over the next year while you test new marketing strategies