When a PR Firm Actively Combines Public Relations,marketing,advertising,and Promotion into a More
Multiple Choice
When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in
A) full-service public relations.
B) integrated marketing communications.
C) PR convergence.
D) greenwashing.
Correct Answer:
Verified
Correct Answer:
Verified
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