Question 1

The public relations activity of interacting with officials and leaders of the various power centers with whom a client must deal is known as

Accepted Answer

A)  public affairs. 
B)  financial public relations. 
C)  promotion. 
D)  publicity.

Question 2

Early PR practitioner Ivy Lee is credited with changing his industry from one primarily interested in publicity to one more interested in providing information.

Accepted Answer

A) True 
 B)False

Question 3

PR efforts on behalf of charities,relief groups,or other organizations serving publics in need are called

Accepted Answer

A)  do-good PR. 
B)  cause marketing. 
C)  viral PR. 
D)  lobbying.

Question 4

PR professionals interact with the _____________ through press packets and briefings.

Accepted Answer

A)  employees 
B)  stockholders 
C)  communities 
D)  media

Question 5

Public relations is a relatively modern development,beginning in earnest with the massive PR campaign to win the public's support for World War I.

Accepted Answer

A) True 
 B)False

Question 6

The first U.S.presidential press secretary was

Accepted Answer

A)  P. T. Barnum. 
B)  Mason Weems. 
C)  John Jay. 
D)  Amos Kendall.

Question 7

The Foreign Agents Registration Act of 1938,which required anyone who engages in political activities in the United States on behalf of a foreign power to register as an agent of a foreign power with the Justice Department,was a result of which public relations pioneer's contacts with Nazi Germany?

Accepted Answer

A)  Mason Weems 
B)  George Creel 
C)  Edward Bernays 
D)  Ivy Lee

Question 8

The Internet and social media are changing communication-this can certainly be seen in the PR landscape.What are some ways technology has altered PR? What is the impact on PR professionals? The various publics? In your opinion,what does this mean for the future of PR? What changes have you seen made to PR strategies through your use of social media and the Internet? What changes would you recommend going forward if you were working in this industry?

Accepted Answer

The answer of The Internet and social media are changing...

Question 9

When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in

Accepted Answer

A)  full-service public relations. 
B)  integrated marketing communications. 
C)  PR convergence. 
D)  greenwashing.

Question 10

What are the four historical stages of public relations?

Accepted Answer

The answer of What are the four historical stages of...

Question 11

Describe the reaction by the public after it was discovered that major companies were paying fake bloggers (flogs)to promote their brand.

Accepted Answer

The answer of Describe the reaction by the public after...

Question 12

What is a pseudo-event?

Accepted Answer

The answer of What is a pseudo-event?...

Question 13

Public affairs work in the communities in which an organization exists is characteristic of which public relations service?

Accepted Answer

A)  community relations 
B)  lobbying 
C)  promotion 
D)  publicity

Question 14

"A sucker is born every minute" was the public relations philosophy of what legendary PR practitioner?

Accepted Answer

A)  P. T. Barnum 
B)  Mason Weems 
C)  John Jay 
D)  Amos Kendall

Question 15

Anticipating,analyzing,and interpreting public opinion,attitudes and issues that might impact,for good or ill,the operations and plans of the organization are part of PR's ___________ function.

Accepted Answer

A)  lobbying 
B)  management 
C)  client-centered 
D)  ethical

Question 16

As "the voice of the people," which public deserves the attention of any organization that deals with the people?

Accepted Answer

A)  employees 
B)  the government 
C)  communities 
D)  the media

Question 17

Around 1920,the beginning of the _____________ era of public relations,PR companies began talking to people and listening to them when they talked back-in other words,representing their various publics to their clients,just as they represented their clients to those publics.

Accepted Answer

A)  early public relations 
B)  propaganda-publicity stage 
C)  early two-way communication 
D)  modern technological era

Question 18

Describe the four developmental stages of the public relations industry.What major shifts in how the industry operates characterize each,and what social,political,technological,and professional developments shaped each era?

Accepted Answer

The answer of Describe the four developmental stages of the...

Question 19

Public relations professionals have ____________ over the placement of their information,and advertising professionals have _____________ over the placement of their information.

Accepted Answer

A)  control;no control 
B)  no control;control 
C)  control;control 
D)  no control;no control

Question 20

When the department store Barneys was beset by numerous complaints of racial discrimination in 2013,it undertook an aggressive PR campaign to speak to those who felt disenfranchised by the events.This is an example of

Accepted Answer

A)  community relations. 
B)  lobbying. 
C)  promotion. 
D)  minority relations/multicultural affairs.

Exam 11: Public Relations