Reacting to Increasing Public Criticism and FTC Scrutiny in the 1970s,the

Multiple Choice

Reacting to increasing public criticism and FTC scrutiny in the 1970s,the ad industry established the _____________ to monitor potentially deceptive advertising,still the industry's most important self-regulatory body.

A) Advertising Federation of America
B) American Association of Advertising Agencies
C) Association of National Advertisers
D) National Advertising Review Board