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    Introduction Mass Communication Media
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    Exam 12: Advertising
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    When Most Brands in a Given Product Category Are Essentially
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When Most Brands in a Given Product Category Are Essentially

Question 17

Question 17

Multiple Choice

When most brands in a given product category are essentially the same,they are called _____________ products.


A) parity
B) USP
C) niche
D) familial

Correct Answer:

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