The Effectiveness of an Ad's Placement Is Often Judged by Its

Multiple Choice

The effectiveness of an ad's placement is often judged by its cost per thousand (CPM) ,or the cost of reaching 1,000 audience members.For example,an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of

A) $2.00.
B) $20.00.
C) $200.00.
D) $1,000.00.