Question 1

During the product growth phase,what are the three main focuses of your digital analytics efforts?

Accepted Answer

A)  To identify the triggers responsible for advocacy,brand favorability and adoption
B)  To monitor volume,location and sentiment of conversations about product
C)  To identify the competition
D)  To understand the media response to product launch
E)  To identify influencers for outreach campaigns A

Question 2

What are the potential sources of advocacy that can be identified using digital analytics data and tools?

Accepted Answer

A)  Ratings and reviews (ex.Yelp,Google) 
B)  Endorsements
C)  Re-shares of positive sentiment posts about product
D)  Shared promotions or coupons for product
E)  Positive reactions to influencer posts about product A

Question 3

During the maturity phase of the product lifecycle,what can companies use digital analytics to look at to extend the length of the maturity phase and maximize revenue and product longevity?

Accepted Answer

A)  Consumer sentiment about product purchase and use
B)  Competitive claims against product
C)  Consumer conversations about price points/opinions
D)  Related products that consumers show interest in D

Question 4

Influencer marketing does not play a significant role during the growth phase of the product lifecycle,only during the introduction phase.

Accepted Answer

A) True 
 B)False

Question 5

Collecting all relevant conversations mentioning a new product during launch will identify all consumer needs,wants and expectations about the new product.

Accepted Answer

A) True 
 B)False

Question 6

There are five phases to a product lifecycle;development,introduction,growth,maturity and decline.Digital analytics is only used during the development phase to research the market.

Accepted Answer

A) True 
 B)False

Exam 12: Launching a New Product

During the product growth phase,what are the three main focuses of your digital analytics efforts?

What are the potential sources of advocacy that can be identified using digital analytics data and tools?

During the maturity phase of the product lifecycle,what can companies use digital analytics to look at to extend the length of the maturity phase and maximize revenue and product longevity?

Influencer marketing does not play a significant role during the growth phase of the product lifecycle,only during the introduction phase.

Collecting all relevant conversations mentioning a new product during launch will identify all consumer needs,wants and expectations about the new product.

There are five phases to a product lifecycle;development,introduction,growth,maturity and decline.Digital analytics is only used during the development phase to research the market.