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    Business Essentials Study Set 3
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    Exam 13: Pricing, Promotion, and Distributing Products
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    Publicity and Public Relations Are Important Tools in Making the Buyer
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Publicity and Public Relations Are Important Tools in Making the Buyer

Question 95

Question 95

True/False

Publicity and public relations are important tools in making the buyer aware that the firm's product exists, especially when the buyer is in the information seeking stage of the buying process.

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