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The Chevrolet Spark Is Promoted to Consumers Based on Fuel-Efficiency

Question 303

Multiple Choice

The Chevrolet Spark is promoted to consumers based on fuel-efficiency and economy,while a Porsche is promoted based on high performance.This is an example of


A) relationship marketing.
B) product positioning.
C) product differentiation.
D) mass customization.
E) psychographic segmentation.

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