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    Business Essentials Study Set 3
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    Exam 12: Understanding Marketing Principles and Developing Products
  5. Question
    The Study of What Buyers Need and How Best to Meet
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The Study of What Buyers Need and How Best to Meet

Question 113

Question 113

Multiple Choice

The study of what buyers need and how best to meet those needs is known as


A) marketing.
B) market research.
C) psychographics.
D) market segmentation.
E) market stimulation.

Correct Answer:

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