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    Business Essentials Study Set 6
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    Exam 12: Understanding Marketing Principles and Developing Products
  5. Question
    ________ Can Be Defined as the Added Value a Brand
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________ Can Be Defined as the Added Value a Brand

Question 45

Question 45

Multiple Choice

________ can be defined as the added value a brand name provides to a product beyond its basic functional benefits.


A) Product positioning
B) Product differentiation.
C) Brand equity
D) Publicity
E) Brand placement

Correct Answer:

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