Question 1

Consumer behaviour is the study of the decision process by which people buy and consume products.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following are physical products purchased by consumers for personal use?

Accepted Answer

A) Industrial goods 
B) Consumer goods 
C) Shopping goods 
D) Exclusive goods 
E) Convenience goods

Question 3

What is meant by primary data?

Accepted Answer

The answer of What is meant by primary data?...

Question 4

The four P's of the marketing mix are product,pricing,promotion,and place.

Accepted Answer

A) True 
 B)False

Question 5

________ can be defined as the added value a brand name provides to a product beyond its basic functional benefits.

Accepted Answer

A) Product positioning 
B) Product differentiation. 
C) Brand equity 
D) Publicity 
E) Brand placement

Question 6

A chef visits the produce market each morning to select fruits and vegetables for use in her restaurant's soups and salads.Explain whether the chef is buying production items or expense items.

Accepted Answer

The answer of A chef visits the produce market each...

Question 7

Marketing plays a role in creating time,place,and ownership utility,but not in creating form utility (which is the job of the production area).

Accepted Answer

A) True 
 B)False

Question 8

What are three functions of packaging?

Accepted Answer

The answer of What are three functions of packaging?...

Question 9

Psychographics,like demographics and geographics,are seldom changed by marketing efforts.

Accepted Answer

A) True 
 B)False

Question 10

Generic brands are losing shelf space because brand names are so powerful.

Accepted Answer

A) True 
 B)False

Question 11

As Bill enters the store,he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n)________ decision.

Accepted Answer

A) rational 
B) emotional 
C) illogical 
D) subjective 
E) logical

Question 12

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product.What should they do next?

Accepted Answer

A) Business analysis 
B) Test marketing 
C) Product testing 
D) Concept testing 
E) Prototype development

Question 13

Since a person's cholesterol level can be controlled with either a physical-fitness program or a drug regimen,this means that fitness programs and cholesterol drugs compete as substitute products.

Accepted Answer

A) True 
 B)False

Question 14

When UPS asked customers how the company could improve its service,UPS was using

Accepted Answer

A) video mining. 
B) observation. 
C) experimentation. 
D) focus groups. 
E) surveys.

Question 15

What is a target market?

Accepted Answer

A) Teenagers ages 13 to 18 who enjoy fast food 
B) Men who are taller and heavier than average 
C) The percent of market share the firm wants to achieve 
D) A group of people with similar wants who are expected to show interest in the same products 
E) The percentage of total revenue generated by one product

Question 16

Surveys may vary widely in their accuracy.

Accepted Answer

A) True 
 B)False

Question 17

The product life cycle is the concept that states that products have a limited profit-producing life.

Accepted Answer

A) True 
 B)False

Question 18

Batson Corp.marketing staff have developed a long list of possible new product ideas.In terms of the new product development process,what should they do next?

Accepted Answer

A) Business analysis 
B) Screening 
C) Product testing 
D) Concept testing 
E) Prototype development

Question 19

What is data warehousing?

Accepted Answer

A) A marketing strategy that creates sales agreements that stipulate product delivery 
B) The process of dividing a market into categories of customer types 
C) The study of consumer needs and wants and the way in which sellers can best meet them 
D) The process of collecting,storing,and retrieving data in electronic files 
E) A customer identification strategy that targets potential buyers

Question 20

What type of brand is Coca-Cola?

Accepted Answer

A) Generic brand 
B) National brand 
C) Off-the-shelf brand 
D) Copyrighted brand 
E) Private brand

Exam 12: Understanding Marketing Principles and Developing Products

Consumer behaviour is the study of the decision process by which people buy and consume products.

Which of the following are physical products purchased by consumers for personal use?

What is meant by primary data?

The four P's of the marketing mix are product,pricing,promotion,and place.

________ can be defined as the added value a brand name provides to a product beyond its basic functional benefits.

A chef visits the produce market each morning to select fruits and vegetables for use in her restaurant's soups and salads.Explain whether the chef is buying production items or expense items.

Marketing plays a role in creating time,place,and ownership utility,but not in creating form utility (which is the job of the production area).

What are three functions of packaging?

Psychographics,like demographics and geographics,are seldom changed by marketing efforts.

Generic brands are losing shelf space because brand names are so powerful.

As Bill enters the store,he notices a shirt that he likes and decides to buy it even though he came into the store looking for pants.He has made a(n) ________ decision.

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product.What should they do next?

Since a person's cholesterol level can be controlled with either a physical-fitness program or a drug regimen,this means that fitness programs and cholesterol drugs compete as substitute products.

When UPS asked customers how the company could improve its service,UPS was using

What is a target market?

Surveys may vary widely in their accuracy.

The product life cycle is the concept that states that products have a limited profit-producing life.

Batson Corp.marketing staff have developed a long list of possible new product ideas.In terms of the new product development process,what should they do next?

What is data warehousing?

What type of brand is Coca-Cola?