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    Business Essentials Study Set 3
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    Exam 12: Understanding Marketing Principles and Developing Products
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    Martin Is the Director of Marketing at Panther Shoes
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Martin Is the Director of Marketing at Panther Shoes

Question 126

Question 126

Essay

Martin is the director of marketing at Panther Shoes. He has begun to look at product differentiation strategies for Panther Shoes. Why is this concept important to Martin?

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It is important because product differen...

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