Multiple Choice
Harley-Davidson's famous logo is emblazoned on products such as boots, eyewear, gloves, purses, lighters, and watches, and the motorcycle maker receives more than $210 million annually from fees it receives. This is an example of a ________ brand.
A) national
B) licensed
C) generic
D) private
E) value-added
Correct Answer:

Verified
Correct Answer:
Verified
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