Solved

Microsoft Is Interested in Customers' Perceptions of Windows 8, Its

Question 5

Multiple Choice

Microsoft is interested in customers' perceptions of Windows 8, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own __________ research by asking customers to complete an online questionnaire.


A) secondary
B) primary
C) qualitative
D) observation
E) experimental

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q1: A major drawback to primary data gathering

Q2: Which of the following cultural values is

Q3: Most of the time, it is unrealistic

Q4: As a form of _ competition, bicycles

Q6: A SWOT analysis is one of the

Q7: Which of the following statements describes a

Q8: Identify and explain each element of the

Q9: The sheer volume of available information on

Q10: Which of the following is NOT a

Q11: Situational analysis is only valuable to the