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    Exam 3: Collecting and Analyzing Marketing Information
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    Identify and Explain Each Element of the 5W Model for Customer
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Identify and Explain Each Element of the 5W Model for Customer

Question 8

Question 8

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Identify and explain each element of the 5W model for customer analysis. What role does this analysis play in an overall situation analysis?

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During the analysis of the customer envi...

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