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Samsung Shifted Its Operational Focus from Production to Marketing and Dropped

Question 21

Multiple Choice

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?


A) ​Implementation as organizational culture
B) ​Implementation through change
C) ​Implementation by diversity
D) ​Implementation by command
E) ​Implementation through consensus

Correct Answer:

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