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    Marketing Strategy Study Set 2
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    Exam 7: Branding and Positioning
  5. Question
    A Major Disadvantage of Family Branding Is That the Poor
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A Major Disadvantage of Family Branding Is That the Poor

Question 1

Question 1

True/False

A major disadvantage of family branding is that the poor performance of one product could tarnish the brand image of the other products in the line.

Correct Answer:

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