Why Is the Strategy Canvas Tool Useful for Positioning

Multiple Choice

Why is the strategy canvas tool useful for positioning?

A) ​It represents customer perceptions and preferences spatially by means of a visual display.
B) ​It is an effective way to rebrand a product and push it back into the growth stage.
C) ​It measures differences in the firm's product offering that set it apart from competing offerings.
D) ​It demonstrates the firm's relative position in terms of competitive factors important to the target market.
E) ​It is used to come up with product descriptors that inform consumers about the product.