Why Is Relationship Development in Business Markets Riskier and More

Multiple Choice

Why is relationship development in business markets riskier and more involving than relationship development in consumer markets? ​

A) ​There is less of an opportunity to develop profitable business relationships than individual consumer relationships.
B) ​Business customers do not move through the same sequence of stages in relationship development as consumers do.
C) ​Customers are less likely to switch brands, and businesses are likely to be price-sensitive.
D) ​Business buyers typically have fewer options to choose from, and financial risks are higher.
E) ​Business buyers have too many options, whereas consumers only have a few.