Multiple Choice
Which of the following IS NOT good advice with respect to leveraging customer satisfaction from a strategic point of view?
A) Understand what can go wrong in fulfilling customers' needs.
B) Offer a satisfaction guarantee.
C) Flesh out all uncontrollable issues to prevent them.
D) Make it easy for customers to complain.
E) Make customer satisfaction measurement an ongoing priority.
Correct Answer:
Verified
Correct Answer:
Verified
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