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    Basic Marketing Research Study Set 3
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    Exam 4: Exploratory Research
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    Exploratory Studies Typically
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Exploratory Studies Typically

Question 15

Question 15

Multiple Choice

Exploratory studies typically :


A) Consume most of the research budget.
B) Are large scale and highly structured.
C) Are small scale and flexible
D) Both A and C
E) None of the above are correct.

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