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    Basic Marketing Research Study Set 3
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    Exam 4: Exploratory Research
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    The Study of Selected Examples of the Phenomenon About Which
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The Study of Selected Examples of the Phenomenon About Which

Question 10

Question 10

Multiple Choice

The study of selected examples of the phenomenon about which insights are needed is:


A) Benchmarking.
B) Ethnography.
C) Case analysis.
D) Data mining.
E) Depth interview.

Correct Answer:

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