Multiple Choice
A researcher needs to determine how many boxes of a particular brand of cereal were sold in a given region in a typical week. Which of the following is probably the best method?
A) Arrange for a pantry audit.
B) Put a researcher with a clipboard next to the cereal display.
C) Collect supermarket scanner data.
D) Conduct a survey of shoppers.
E) Employ a mystery shopper.
Correct Answer:
Verified
Correct Answer:
Verified
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