Multiple Choice
Electronic devices, which when attached to a participant's television set indicate not only when the set is turned on and to which channel but also who in the household is watching, are called
A) Audiometers.
B) People meters.
C) Optical scanners.
D) Eye cameras.
E) Galvanometers.
Correct Answer:

Verified
Correct Answer:
Verified
Q39: A primary disadvantage of disguised research is
Q40: Which of the following is NOT an
Q41: The observation method of data collection has
Q42: Unstructured observation is used for studies in
Q43: When a "mystery shopper" is used by
Q45: A researcher needs to determine how many
Q46: A manager of a department store collects
Q47: Which of the following is an example
Q48: It is possible to track how visitors
Q49: Observation research doesn't have to be sophisticated