Multiple Choice
The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.
A) medium theory
B) technological impact theory
C) media autonomy
D) transmission management
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Each media platform has its own material
Q14: Each media platform has its own material
Q15: By improving the technologies of machines equipped
Q16: According to social constructivists, humans create technology
Q17: Postman's research lead him to connect an
Q19: Radio broadcasting getting more popular and becoming
Q20: McLuhan felt that it was essentially impossible
Q21: Western Union controlled the telegraph industry, and
Q22: There was conflict when radio broadcasting became
Q23: McLuhan focused on the shift from oral